Hibiscus, a plant with colorful flowers, has been used for centuries for decorative and medicinal purposes. People have used it to make extracts, teas, and supplements

It is known for its anti-ageing property. The antioxidants present in hibiscus extract help to fight free radicals responsible for causing skin damage.

It is known to inhibit elastin degradation, thereby increasing the elasticity of the skin, giving a youthful appearance.

Due to its beneficial properties, Hibiscus extract is used in skincare formulations that target skin tone, skin tightening and skin firming products.